“Always local. Never boring.” is the tagline for the Columbia City Farmers Market. This unique Farmers Market is an array of amazingly fresh local goods and a circus rolled into one unforgettable event. The brand identity I designed fully embodies this: a fun and modern color palette that reflects the local produce, hand-drawn vegetable illustrations with a circus twist, and bold, playful typeface. Finally, I created a series of “punny” posters for the Market to amp up the fun and memorable identity.