Mysig (me - sig) Design is an interior design firm that specializes in creating beautiful yet comfortable homes, and wanted their branding to be reflective of this same approach to design. The identity I created reinforces Mysig’s timeless and unpretentious design style. The logo mark was inspired by the age old checkered pattern found in so many home textiles and furnishings. Navy blue, olive green, and terracotta form a calming color palette. Along with a sophisticated hand drawn font, the result is a thoughtful and charming brand identity that will be as appealing fifty years from now as it is today.